Small Insurance Agencies – How to Compete With the Bigger Providers

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The insurance market is though, especially if you are new to the scene. Like in any business, if you want to survive you have to sell, sell and sell. We all know things are not as easy as they seem. Competing with well established insurance companies is difficult and big companies are sometimes your last concern. High taxes, unfaithful clients and bad business decision are your real enemies! So, how do you do it? How do you sell, sell, sell?

 

 

Remember that there isn’t a recipe for success when it comes to selling insurance. If you are small, you can grow by using the advantages technology brings and by working harder than anyone else!

Beware the Small Insurance Print

‘Beware the small print’ is a common phrase used by people when talking generally about Insurance – but why then do we ignore this age-old adage when buying insurance online?

In this dot.com comparison site age, how many realize until it is too late that the policy they purchased, does not provide the cover expected. Unfortunately, when bought on-line, the full policy wording may only be available after purchase.

We are being conditioned by advertising to think that ‘cheaper is better’ these days – but to get a lower price, insurers make assumptions about you (one size fits all). A reduced number of questions are asked in an online quote form, because the Insurer wants to keep your attention, and many assume that because a certain question has not been asked, it does not matter – but this is not the case.

For example, when buying Home Insurance or Landlord Insurance it will state somewhere in the statement of fact that you accept the property is not near a river or watercourse, cliff or harbour. You may not realize the question has been answered NO, because it is one of many questions that default to NO and is automatically accepted when agreeing to the quote. If you don’t read the full ‘Statement of Facts’ before buying you won’t know – and what if this should be answered yes in your case? – you potentially have an invalid policy.

Alternatively get professional advice, as this is still the safest way to buy insurance. A Professional Insurance Broker will ascertain your demands and needs and ask the appropriate questions, avoiding the pitfalls of online question sets with defaults. I’ll finish with the other wise adage ‘you get what you pay for’.